Katie Price, a former British glamor model, has taken a bold step into the future by unveiling her AI-powered “digital twin” named Jordan. This revolutionary use of AI digital twins allows fans to connect with her in unprecedented ways, fulfilling fantasies and offering a constant presence. Jordan was developed by OhChat, a startup specializing in AI replicas of public figures.
“It’s my voice, my personality, and my likeness. It’s truly me,” said Price. Jordan is marketed as the ultimate British bombshell, and her creation represents a merging of technology, fame, and fan interaction. Price’s digital twin allows her to connect with fans like never before while offering a passive income stream.
OhChat: Bridging AI and Fame
OhChat, launched in October 2024, uses artificial intelligence to create lifelike digital avatars of celebrities. Dubbed the “lovechild of OnlyFans and OpenAI” by CEO Nic Young, the platform offers a tiered subscription model. For $4.99 a month, users gain access to unlimited texts from their favorite avatars, while $9.99 and $29.99 plans include voice notes, images, and VIP interactions.
Creators like Price receive 80% of the revenue generated by their avatars. “It’s a tool for unlimited passive income without any additional effort,” said Young. The company has already attracted over 200,000 users and signed 20 creators, including Carmen Electra. These AI replicas operate autonomously, offering personalized content 24/7.
How AI Digital Twins Are Created
Building a digital twin requires creators to submit 30 images and engage with a bot for 30 minutes. Using Meta’s large language model, OhChat can generate a replica within hours. Jordan mimics Price’s voice, mannerisms, and appearance, making her interactions feel genuine.
Price described the process as “scarily fascinating” and praised the technology’s ability to replicate her personality and movements. Her avatar is categorized as “level two” on the platform’s scale, which includes sexualized chats and topless imagery but excludes nudity or simulated sex acts. “It’s empowering to know she can connect with fans anytime,” Price stated.
AI and the Ethics of Synthetic Intimacy
The rise of AI avatars raises ethical questions about digital labor and relationships. Critics argue that these technologies blur the line between genuine human interaction and simulated experiences. Eleanor Drage, a researcher at Cambridge’s Leverhulme Centre, warns that AI platforms risk exploiting creators while leaving human connections behind.
Sandra Wachter, a technology professor at Oxford, questions whether monetizing human-computer interactions is socially beneficial. These concerns highlight the potential emotional dependence on AI companions.
In 2022, a lawsuit involving Character.AI brought attention to the darker side of synthetic intimacy. A teenager’s relationship with an AI chatbot allegedly contributed to his suicide, sparking debates on the emotional risks of such interactions.
Balancing Transparency and Immersion
OhChat CEO Nic Young acknowledges the need for transparency while ensuring an engaging user experience. “We’re clear upfront that this is AI,” he said. However, the platform’s success depends on users feeling immersed in the interaction, which keeps them returning for more.
AI-generated avatars like Jordan offer fans an illusion of emotional reciprocity. Toby Walsh, an AI professor at the University of New South Wales, noted that these platforms profit by optimizing engagement, which may lead to addictive behaviors among users.
Risks for Creators and Fans
Creating digital twins comes with reputational risks for public figures. Intellectual property expert Éamon Chawke warns that fans’ emotional attachment to avatars could lead to addiction. Additionally, hacked or malfunctioning avatars could damage a celebrity’s reputation.
To address these risks, OhChat implements safeguards inspired by Meta’s Facebook. Each creator signs an agreement outlining the behavioral boundaries for their digital twin, including the level of sexual content allowed. “Creators have full control over their avatars and can deactivate or delete them anytime,” Young assured.
A Glimpse into the Future
Young envisions a future where digital twins become the norm for creators and celebrities. “Every creator will have an AI version of themselves,” he predicted. OhChat aims to lead this transformation, offering fans constant access to their favorite stars while opening new revenue streams for creators.
Price’s digital twin exemplifies the potential of AI in reshaping fan engagement. However, the platform’s success also underscores the importance of addressing ethical concerns to ensure a responsible and sustainable future for AI-driven intimacy.
